Companies like Swisher Sweets actively sponsor up-and-coming artists that appeal to younger people.
They also use tactics like free music downloads and pop-up concerts in convenience stores.
Some tobacco companies use trending social media hashtags to be part of social conversations.
It’s no coincidence these packages look a lot like candy or
gum. The bright and colorful packages are designed to appeal
to kids. 35 percent of Minnesota
high school students have
tried flavored cigars.
Menthol cigarette use by Minnesota high school smokers doubled from 2000 to 2014,
resulting in nearly half of Minnesota teen smokers smoking menthol.
71 percent of African American youth smokers and 71 percent of LGBTQ youth smokers use menthol.